About Us

Our Story

Our origin begins with our founders working together at J.D. Power and Associates, one of the country’s most well-known consulting and research brands. While they each eventually went their separate ways, they reconnected a decade later with complementary skill sets. From leading marketing at a Fortune 500 company to launching publicly traded technology startups to consulting and analytics for the world’s biggest manufacturers, we’ve built a team with people who care deeply about delivering solutions that help our clients grow their businesses.

Our Team

  • George Owens

    PRESIDENT & FOUNDER

    With more than 25 years of experience in high performance environments, George is an expert at recognizing and defining problems, identifying information solutions, and implementing effective programs to drive revenue and profit.

  • Mike Cooperman

    CHIEF MARKETING OFFICER

    For more than 20 years, Mike has served as an expert in strategic marketing, communications, and branding for companies ranging from tech startups to Fortune 100 firms.

  • Lisa Minnehan

    CHIEF OPERATING OFFICER

    Lisa brings more than 20 years of experience in project management, operations, process development, market research and consulting with many of the world’s best-known brands. 

  • Chance Parker

    CHIEF RESEARCH OFFICER

    Chance has more than 30 years of experience running divisions and research organizations, leading teams and projects on behalf of Fortune 500 companies.   

  • Andy Lopez

    CHIEF REVENUE OFFICER

    A highly respected voice in the deathcare space for more than 15 years, Andy has led sales efforts and business development teams across organizations. 

  • John Finlay

    SENIOR VICE PRESIDENT, GLOBAL BUSINESS DEVELOPMENT

    John has 25 years’ experience as a senior executive with companies in North America, Europe and Australia, and specializes in growing businesses and executing strategic partnerships.

  • Lindsey O'Neal

    DIRECTOR OF CUSTOMER EXPERIENCE

    An experienced multi-channel marketer, Lindsey has spent the majority of her 20-year career using insights to drive marketing and business outcomes. 

  • Malia Rorabaugh

    CONSULTANT

    With an eye for detail and strong project management skills, Malia brings extensive experience in brand marketing, public relations, advertising, and content strategy. 

  • Angie Rogers

    CONSULTANT

    With nearly 20 years of experience in project management, Angela is an expert at planning, coordinating and implementing detailed research programs. 

  • Jose Lopez

    CHIEF INFORMATION OFFICER

    Jose boasts an impressive career spanning over two decades in the realms of IT and business leadership, delivering customized IT and operations consulting services.

  • Jason Budow

    LEAD DESIGNER

    For more than 25 years, Jason has exemplified expertise in graphic design, advertising, marketing planning and analysis.

  • Eric Germansky

    CREATIVE DIRECTOR

    With more than 20 years of experience in brand development, Eric is an expert in event production, product training, and delivering creative strategies for experiential marketing. 

  • Dr. John Garcia

    SENIOR CONSULTANT

    John has spent more than 20 years in corporate finance and analytics prioritizing data to implement the most appropriate business decisions. 

  • Kirstyn Hughes

    CONSULTANT

    An expert in implementing operational improvement programs, including field marketing solutions, Kirstyn has worked with companies from start-ups to Fortune 500 firms. 

  • FortitudeEmployeeEabhaFinlay

    Éabha Finlay

    CONSULTANT

    With a strong background in psychology and research, Éabha uses data-driven insights to drive marketing strategies and provide exceptional support to clients. 

  • Courtland Witt

    MARKETING INTERN

    Passionate about social media and marketing, Courtland has demonstrated skills for developing creative solutions for clients.