Products
Our Products
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CXP
Your online measurement tool to know how your customers are responding to business operations and understand what they expect in the future.
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CQL
A simple and easy, one-minute online interaction to discover which families you have served still need assistance memorializing their loved one.
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RXP
Utilize the power of data and insight from critics and customers to identify which reviewers and reviews will influence opinion about your film.
Fortitude CXP
Measuring the Customer Experience
Fortitude Research and Marketing has partnered with The Foresight Companies to offer the latest in online research and reporting, adding to Foresight’s industry-leading consultancy through our Customer Experience Program – Fortitude CXP.
The customer experience has never mattered more than it does today, and we are obsessed with delivering superior insights that result in uncovering world-class customer delivery. We do this by asking the right questions, creating simple-to-use tools that companies actually use, and implementing incremental location-level changes that foster customer loyalty.
Reach Targeted Audiences
At-Need Buyers
Reach at-need participants
Include friends and family attendees for a comprehensive assessment
Generate leads via pre-need hand-raisers
Drive reviews from positive experiences
Pre-Need Buyers
Reach pre-need buyers
Better understand buyer needs
Improve the sales process for future families
Identify potential concerns to intercept unhappy customers
Buyer Recovery
Reach consumers who declined to buy
Understand where and why consumers fell out of the funnel
Unearth issues within the sales process
Surface business recovery opportunities
Why Fortitude CXP?
Operational Readiness
Assess your operational effectiveness and diagnose which business processes need immediate attention.
Reputation Management
Get ahead of negative reviews to prevent brand assassins and drive positive reviews to your preferred ratings platform.
Revenue Generation
Uncover opportunities to drive revenue and profit, with a customer experience program that generates positive ROI.
Employee Recognition
Understand which employees to praise and reward, and which employees to coach and train.
What Makes Fortitude CXP Different?
Fast
Online surveys deliver daily data to address problems and opportunities quickly and efficiently.
Forward Looking
Understand industry trends and learn which developments apply to your business.
Simple
Easy-to-use dashboards identify problems quickly at the national, regional and location levels.
Lead Generating
Calls-to-action uncover incremental revenue opportunities and create positive ROI.
Comprehensive
Survey participants and attendees for comprehensive opinions, with custom question options.
Flexible
Choose the questions you need; Easy to add and remove locations, employees, and customize access levels.
Comparable
Industry360 nationwide norms give you context on how you compare against competitors.
Cost Effective
After initial setup, low monthly cost per location, regardless of the size of your operation.
Fortitude CQL
The Memorialization Accelerator for Cremation Families
According to 2024 FCCBS, 43% of consumers would like to memorialize their loved ones but haven’t done so because they simply don’t know what their options are, with 32% raising their hands and asking for help.
In response, we launched Fortitude CQL – Cremation Qualified Leads. CQL is a proprietary, simple-to-implement, one-minute online interaction with cremation families you have served who did not complete a placement of cremated remains in one of your cemeteries.
Fortitude CQL Benefits
Reconnect With Families
Reconnects you with forgotten families, offering them a chance for closure.
High-Quality Opportunities
Integrates directly with your CRM, appointment setting tool, or can send leads directly to your sales team.
Comprehensive Reporting
Provides comprehensive reporting to facilitate marketing and memorialization.
Fortitude RXP
The Review Expertise Program
Ratings and reviews have never been more powerful or impactful to the initial and long-term success of a film. Fortitude RXP shows you how to get the right movie in front of the right critic at the right time.
We combine predictive data and analytics with a deep understanding of how ratings and reviews influence opinions to help entertainment companies navigate the business landscape and maximize the revenue opportunities for their films.
How We Do It
Targeted
Strategically approach the screening process to drive positive sentiment.
Reach
Increase awareness and reach to a wider field of reviewers.
Elevate
Elevate the conversation around your film.
A LITTLE ART AND SCIENCE DOES THE TRICK
Fortitude believes success is more than just having your film reviewed positively. It’s about using data and insight to identify which reviewers and reviews will influence opinion about your film.
Fortitude has profiled hundreds of critics to build a predictive model of critic reactions towards specific movie themes, genres, actors, and filmmakers.
We know that the right screening schedule can influence the trajectory of a film. And now, we’re putting the power of that data in your hands.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!
