Insights
Featured Article: The Role Data Plays in Unlocking the Future
Check out this thought leadership article to learn how data can play a pivotal role in your company’s success for the future!
Thought Leadership: Marketing in the Funeral and Cemetery Industry
Fortitude Chief Marketing Officer, Mike Cooperman, speaks on marketing in the funeral and cemetery industry at the 2023 Funeral UnConference.
Thought Leadership: Valuable Industry Insights Revealed from Fortitude’s New White Paper
Watch this 15-minute video interview with George Owens, President of Fortitude, where he speaks about valuable insights from their newly published white paper.
Thought Leadership: Your Trojan Horse to Revenue
Revolutionize your business approach and propel your funeral home to new heights by viewing this presentation about the customer experience by George Owens of Fortitude Research and Marketing.
3 Things You Can Do Right Now to Future Proof Your Business
Discover the three actions you can take right now to help your organization excel in the future.
A Strategy to Succeed or A Strategy to Excel
Dive into this presentation to discover key pointers on how to not only to succeed in your leadership role, but how to excel within in it.
2024 Funeral & Cemetery Consumer Behavior Study
Discover the actionable insights from our 2024 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.
Pet Loss Pointers: How Small Gestures Can Create Comfort and Enhance Brand Loyalty
Learn how to enhance brand loyalty with small gestures to create lasting relationships with your current and future customers.
Unlocking the Future: Surprising Discoveries from Consumer Insights
Learn how these surprising consumer insights can help you understand how to improve your business today so you can be prepared to better serve your families in the future.
Cemetery Best Practices in the New Age of Consumers
As ratings and reviews from consumers become a new and trusted source of information, organizations are finding new ways message their services. Dive into this presentation to understand and discover the key to reaching the 21st century consumer.
2023 Funeral & Cemetery Consumer Behavior Study
Discover the actionable insights from our 2023 Funeral & Cemetery Consumer Behavior Study. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.
2021 Funeral & Cemetery Consumer Behavior Study
Discover the actionable insights from our 2021 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.
Learn More About Fortitude CXP and CQL
Fortitude is delivering the most comprehensive customer experience program in the industry. Learn more about operational insights, driving ratings and reviews, and increasing lead generation.
2020 Funeral & Cemetery Consumer Behavior Study
Discover the actionable insights from our 2020 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.
2022 Funeral & Cemetery Consumer Behavior Study
Discover the actionable insights from our 2022 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.
Uncovering Insights: 3 Simple Ways Customer Insight Beats Conventional Wisdom
Dive into our white paper study to learn how our customer measurement program, Fortitude CXP, is identifying trends in the death-care industry to help funeral homes improve their business and profitability.
5 Ways Technology is Transforming the Profession
Learn how technology is revolutionizing the death-care industry for companies and the families they help everyday.
Trusting What You Can’t See
Learn how technology is revolutionizing the death-care industry for companies and the families they help everyday.
The Renewed Focus on Pre-Need: Giving Consumers What They Want
See how Covid-19 shifted consumers attitudes and interests in purchasing more pre-planning services for themselves.
How COVID-19 Changed the Role of the Funeral and Cemetery Professional
Check out how funeral and cemetery professionals have had to change how they operate to serve families today.
Embracing Transparency to Drive Profitability
Dive into our white paper study to learn how transparency is key to driving future business in the death-care industry.