SoCal Approach adds Andy Lopez as Vice President of Business Development

August 3, 2023, Westlake Village, CA – SoCal Approach Marketing and Consulting Group today announced the appointment of Andy Lopez as Vice President of Business Development. A highly respected voice in the deathcare space for nearly 15 years, Andy will specifically be tasked with growing SoCal CXP, the Profession’s premier customer experience and satisfaction measurement program.

Andy most recently led business development efforts at GoodTrust, the technology company focused on smart estate planning and empowering consumers to securely organize and protect their digital presence. Prior to transitioning to work with technology solutions, Andy spent more than a decade leading regional sales for major funeral and cemetery consolidators, including Foundation Partners, StoneMor (now Everstory Partners), and Service Corporation International. A decorated Marine, Andy founded Affinity Caskets, which designed and produced specialty military-branded caskets for veterans and their families.

 “We’re thrilled to have a highly respected industry leader like Andy join SoCal,” said George Owens, President of SoCal Approach. “Bringing Andy into the fold elevates not only our organization but brings a credibility to our technology and marketing solutions to funeral homes and cemeteries around the globe.”

 Andy is dedicated and tireless supporter of veteran causes, serving on the boards of Wine Country Marines, an organization dedicated to promoting the successful transition of Marines and support of educational activities in the Pacific Northwest, as well as Save the Brave, dedicated to connecting veterans through outreach programs to build strength of character.

“After looking at the current and future technology and marketing solutions SoCal has to offer, I couldn’t help but be ecstatic to join the team,” said Lopez. “I’ve been selling into funeral homes and cemeteries for more than a decade, and SoCal CXP is the best customer feedback program I’ve ever seen. Their simple-to-implement customer feedback measurement solution is changing the way the Profession listens to the voice of their families, and I’m excited to elevate those solutions to a broader audience.”

About SoCal Approach Marketing and Consulting Group

SoCal Approach Marketing and Consulting Group is a full-service marketing and research agency founded to measure and deliver data-driven market insights businesses can use to understand and reach their target audiences. For additional information on SoCal Approach, visit www.socalapproach.com.