October 21, 2024, Westlake Village, CA – SoCal Approach, a recognized market leader in providing consumer insights, today announced their rebrand as “Fortitude Research and Marketing” in recognition of the company’s evolution to a global consulting agency focused on providing business and marketing solutions across industries. Driven by product expansion and increased capabilities, the rebrand includes a new website, fortitudeinsights.com, as well as a new brand identity, and the relaunch of their customer insights platform with enhanced capabilities to help companies understand and address customer feedback. 

Founded in 2018, now Fortitude Research and Marketing has enabled thousands of businesses of all shapes and sizes to better understand their customer needs and shift their marketing and business practices to be more customer-centric and profitable. As the consumer insights industry has evolved over the years, the company has remained at the forefront of understanding consumer attitudes and behaviors and delivering those insights. This led to the development of the company’s CXP insights platform, an upgraded suite of technology offerings that measures consumer behaviors and delivers insights about the customer experience to drive operational improvement, with the added benefit of providing high quality lead generation. 

“The DNA of our company remains unchanged – we use a foundation of insights to help companies improve their marketing and operations,” said George Owens, Founder and President of Fortitude. “Our company has evolved since our founding, and we wanted our brand to reflect that growth to a global consultancy that serves companies of all sizes with consulting services built on a foundation of insights to drive lead generation and improve marketing efficiency and operations. Our team is excited to launch the Fortitude brand that solidifies our position as a global provider of data-driven marketing and business solutions.” 

The new brand identity reflects Fortitude’s core values of insights, innovation, and accessibility, and emphasizes their state-of-the-art technology solutions combined with world-class customer service to drive business and marketing results. 

About Fortitude Research and Marketing: 

Fortitude Research and Marketing is a recognized leader in using consumer insights to drive marketing and business results. The company was founded to deliver voice-of-the-customer insights and has evolved to a full-service marketing agency focused on providing marketing and business solutions built on a foundation of consumer information. Their technology platform, Fortitude CXP, helps companies understand consumer behaviors and use that information to improve marketing and business operations. Based in Southern California, with a presence in Houston, Phoenix, Seattle, Boston, and Atlanta, their integrated marketing approach drives measurable results and business growth. For additional information on Fortitude, visit www.fortitudeinsights.com.