Case Studies
Case Study: Using PR to Increase Awareness
Situation:
A specialty EV automaker, ElectraMeccanica, had just entered a brilliant partnership with Pizza Hut to become their official delivery vehicle. EM had two goals in mind – first, attract the B2C Gen Z and younger Millennial drivers. Second, they needed a B2B approach to promote the partnership to drive additional partnership opportunities.
Solution:
To achieve these two disparate goals, we targeted the two audiences using two different marketing methods.
To reach B2C young car-buying audiences, we tapped select influencers with strong followings in Southern California to post live from the launch event, giving them special access to the vehicle.
To reach the B2B audience, we developed a laser focused audience of publications covering the EV, tech, automotive, fleet, and quick serve restaurant categories and executed a multi-week outreach campaign.
Results:
The consumer audience voraciously consumed the fun, clever content, giving ElectraMeccanica their largest digital audience in their history. The PR campaign produced dozens of articles in their most desired publications, helping to generate several partnership inquiries and raising overall awareness of the brand.